Rubinson had previously built Thoroughbred Music, a world-renowned music retail store, music supply, and music clinic center. Rubinson, a professional musician who has toured as a bass player for the Michael Schenker Group as well as for Uli Jon Roth and Michael Angelo Batio, saw an opportunity to re-boot Dean Guitars by expanding its offerings to include a full line of acoustic, electric and bass guitars, mandolins, banjos, and ukuleles with prices ranging from less than $99 to more than $13,000. Īrmadillo Enterprises, under the leadership of Elliott Rubinson, then purchased the Dean trade name in 1997. The company had all but disappeared from the American market at this point. With the advent of the superstrat and grunge music, Dean Zelinsky sold the business to Oscar Medeiros of Tropical Music, who gained ownership of the brand from 1986, and until 1995 focused on selling to Latin bands overseas. Dean artists Michael Schenker and Wayne Findlay with Dean owner Elliott 'Dean' Rubinsonĭean Guitars started in 1976 and gained worldwide recognition by being used by bands such as Heart, Kansas, The Cars, Molly Hatchet, Triumph and ZZ Top.
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